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In today’s business world email is by far the most often used form of communication. However, since email has emerged only recently as a result of the emergence of IT, rules of usage have not been enforced. This interferes with the efficacy of the communication.

The rules of email are known by the contemporary term Netiquette. They not only help in the effective use of email communication, but help to maintain a professional image, create efficiency and protect the company from law suits. Following the netiquette rules also proves that the sender is a competent and responsible person.

The Mechanics of Email

The mechanics of email provides a number of practical techniques that will enable the user to communicate effectively. Learning these techniques will help the person to communicate without being confusing and also how to correspond without offending recipients.

This article focuses on one of the most important mechanics of email – writing an effective subject line.

Subject Line

The subject line appears below the ‘To’ option on your screen. This is the only field that the recipient can read without opening the actual message. The subject line, in my opinion, is the most vital part of an email. First let us answer the question, “What is the purpose of a subject line?” An effective subject line allows the reader to see at a glance what the message is regarding. It serves as a gatekeeper and determines whether the message is read by the recipient.

A powerfully written message is useless if the subject line does not entice the reader who moves on without opening the message. A good subject line is bound to make the recipient inquisitive to the extent that he cannot resist the temptation to open and read the message immediately.

Here are some of the ways that people deal with subject lines:

It is left blank.

The message is so long that it runs beyond the size of the screen.

It refers to the previous subject.

Grammar and capitalizations are inappropriate

It is not truly indicative of the message.

It sounds like hype.

When the subject line is handled in the above manner, the recipient will not bother to open the message as the authenticity of the sender is suspect. This also triggers the fear of email viruses which cautions him against opening the message. Of course this does not apply if the recipient knows you or is expecting a message from you, in such cases he/she will open the message even if there is no subject line. But, it is always better to avoid taking chances.

Subject lines are so important that if you leave the line blank many email programs will give a warning even before you can send the message. This warning usually comes in the form of a pop-up dialog box.

The example below shows one type of wording for a dialog box.

“The message has no subject. Select OK to send anyway.”

Two Methods to Create Effective Subject Line:

1. Write a subject line that is specific about the message.

2. Write a subject line that is creative.

1. Writing a subject line that is specific about the message:

This method is used when you are writing to someone you know or with someone who is expecting your message. When you are specific in your subject line the reader will be impelled to open and read.

Below are listed some of the ways to writing an effective subject line that is specific:

The words ‘Hi’ or “Greetings” in the subject line signify nothing to the recipient in professional correspondences. Therefore, it is important to use only relevant subject lines.

The abbreviation “RE:” for regarding is acceptable in email just as in typing memos.

Think of your subject line to be the main headline of your document. Instead of simply writing “Meeting”, be a little more descriptive and say “July 30th Process Team Meeting”.

A descriptive subject line enables the reader to file and retrieve your message later.

It also allows easy scanning for message content in mail boxes.

Here are examples to show how to write detailed and specific subject lines.

Instead of

Use

1. I have a question

Question about Kumar file

2. Meeting

Question – Quality Assurance Mtg.

3. Proposal

Communication Training Proposal

4. Response

Response to Sales Proposal

2. Writing a subject line that is creative:

This method is used when you are writing to recipients that you are not familiar with. Hence you have to be creative in order to improve the chances of your email being read. The subject line has to be worded in such a way that it will convince the recipient to open the message and read it without deleting it. However, the information provided in the subject line will differ depending on the recipient and the situation. Here are a few examples.

Email Subject Lines

Uses for the Subject Line

Sample Wordings

Identify who you are

Engineer

Tell more about yourself

Computer Software Engineer

Tell why you are contacting this person

Network problem

Find things that make you unique

Java Programmer

Find common space with recipient

Fellow IIT graduate & Engineer

Capitalization in Subject Line

As a rule, do not use all upper case characters when writing emails. The recipient feels that you are “shouting” or aggressively conveying a message. Shouting will not make the recipient open your message. However, if you wish to capitalize, be consistent .You may choose to capitalize only the first word, or you may decide to capitalize every word. Here is an example: ‘Question regarding Kumar’s file’.

Length of a Subject Line

It is always best to limit the subject line to around 25 to 35 characters. Here, character means a letter, space or punctuation. Condense the subject line using only pertinent words without compromising comprehension. Here is an example: “I have a question regarding the Kumar File”, can be written as “Question regarding Kumar File”.

Using the right email etiquette is very critical in today’s business communication. MMM Training Solutions conducts a one day seminar on Communication Skills that extensively trains you on net etiquette. For more information please visit our website at www.mmmts.com

You can find more articles at www.mmmts.com. MMM Training Solutions conducts soft skills training and executive coaching anywhere in the world. We guarantee the effectiveness of our training. You may reprint this article by requesting permission from: pramila.mathew@mmmts.com

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I really need a secret code but my mom won’t buy me another Webkinz! If u could just plz give me a Webkinz code (That has not been use!) or tell me a website with free secret code that would be awesome!

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Imagine: Your Own FREE Foreign News Bureau

By

Randy Garsee

Let’s face it, no matter what your position, you may feel like your budget is under attack by economic terrorists determined to silence the voice of local broadcast and print news nationwide.  Budgets are hacked with mathematical machetes.  Correspondents are turned to crisp with financial flamethrowers.  Reporters written off.  Producers pushed out. Photographers flushed into the streets.

The last thing you’re thinking about right now is how to expand your international news coverage.  The idea of putting a local face on the battlefields of Iraq or Afghanistan is not even a remote consideration, right?  How can you possibly pull that off in this economy?

It’s simple.  You can do it and it’s free.  It doesn’t matter if you need video, audio, photos or print content for a web site, a newsletter, a newspaper or a television station.

In the past few years, the Department of Defense spent millions of your tax dollars to create the perfect tool for you to get domestic and international news. It’s called the Digital Video and Imagery Distribution System.  Of course, we know how the military loves acronyms, so it’s also known as DVIDS.

More importantly, this is the farthest thing from propaganda.  It’s access.  You or your news team decides how to use the free articles, video or photos.  Here’s an example of how to use DVIDS for a television station.  Let’s say your assignments editor receives a call from a mother complaining that your station never mentions Iraq where her son or daughter happens to be deployed.  With DVIDS you can request a satellite link-up and interview that mom’s son or daughter.  You can record the interview and incorporate an interview with the parent.  With little effort you’ve just localized an international story and made your audience care about it.

When you visit DVIDS online, there’s a link for media requests near the top of the page.  For more information on DVIDS, go to www.dvidshub.net or call the 24-Hour Media Hotline at 678-421-6612.  You should do it quickly.  After all, your competition may be reading this too.

 

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which ones can you get?
i am going to redeem mine..i should have done it a long time ago

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I have research to do, but I need journal articles outside my university library (online in particular). Where or how can I get them without paying for each one?

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The actual marketing of your Internet business is the secret to being able to generate income and there are many methods of Internet marketing that are very effective and free if you give yourself time to work through the learning curve and apply them.

You can learn how to market your Internet business effectively at no cost at all and create an income.

Those who are serious about building an income from an Internet business need to be sure that they select a reputable hosting company for their website. This is one area where it is not advisable to opt for free hosting.

The goal is to drive targeted traffic to your website and if you are on a budget this just may take longer than someone who has money to purchase targeted leads. But, the upside is you will gain a great deal of knowledge as well as achieve huge personal success if you learn the methods that drive free targeted traffic to your site.

These are some of the highly effective that you can start working on immediately to drive targeted traffic to your Internet home business website and create Internet income.
Relevant Keyword Selection

This is where you start building the foundation of your business and you need to ascertain what keywords or keyword phrases people will type into the search engines to find your website. You can search for free keyword selector tools on the Internet to help you with this, for example you could use the Google AdWords keyword tool

Having selected the keywords you are going to use then you need to optimize your website for those keywords. This process is known as search engine optimization, or SEO. Free software is available on the Internet to help you optimize your website, for example WebCEO can be downloaded free at http://www.webceo.com/download/. Search engine optimization classes are also available online that will help you learn this important aspect of Internet marketing. Having optimized your website, it is a good idea to open a Google Webmasters account for free, create a sitemap and submit it to Google. Keep your sitemap up to date and submit a new sitemap whenever you make changes to your website.
Blog Posting, Tagging and Pinging

By posting on your blog at least once a day and hyperlinking your keyword into the post so that it points back to your website will build backlinks to your website that will help you rank higher in the search engine results. Your goal is to continually build backlinks to your website. Remember to tag your posts and then ping your blog to announce to the blogging community that you have just added a new post. Do not ping your blog if you have not made a new post as this will be regarded as spamming. There are many free pinging services available on the Internet. By adding your Blog RSS url to your My Yahoo account will ensure the indexing of the links on your blog posts in Yahoo.
Forum Posting and Participation

You can use forums for not only advertising your Internet home business, but also for gaining a tremendous amount of knowledge and assistance. Set up your signature with your keyword linked to your website and this will give you free advertising as well as adding backlinks to your site. Get involved in the forum discussions and constructively post and contribute three to five times a day.
Article Writing and Marketing

Article marketing is another very effective method of building backlinks to your site and achieving high positions in the search engine results. If you are not sure what topics to write about, start off by writing articles about everything you are learning on a daily basis. If you write one or two articles every week and distribute them to as many article directories as possible you will see your website rise in the rankings. It is advisable to write articles based on the theme of your website and use the keywords you have selected and hyperlink the keyword to your url in the author resource box. You may at a later stage want to spend a portion of your budget to purchase an Article Submitter or pay to have your articles distributed. If you search on the Internet for Article Directories you will find many directories to submit your articles to.
Web Directories

Search the Internet for SEO-friendly directories and start submitting your website to them, try and submit to five directories a day.
Finally

By getting involved in learning these free highly effective methods of driving targeted traffic to your website, you will not only create an income for your Internet business but you will automatically find that your skills improve and you will start getting involved in the more technical methods of strategic Internet marketing such as RSS, Social Bookmarking, etc., which will take your Internet business to the next level.

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